Email Marketing tips | Red Orbit Blog

Email marketing is one of the most inexpensive forms of addressing your target audience and yet it usually targets the most relevant potential customers – either people who have already bought something from you or who have expressed a particular interest in your products or services. If you have a database of GDPR compliant contacts, you should do email marketing!

However, how you address your subscribers, how often you send out marketing emails and what kind of content you offer them, makes all the difference. If you only address your audience when you’re trying to sell them something if you send emails out too often and if your content is not relevant for them, they’ll most likely stop opening your emails or unsubscribe from your list. But if you offer them relevant and useful content and address them in a way that makes them feel like you care about them, they will gladly open and read your messages and eventually they will buy what you’re selling.

Email marketing is as much about creating a bond with your customers as it is about sales. If you can find the right balance between the two, you will discover the secret to amazing customer retention. Read our blog to discover tips that will take your email marketing efforts to the next level!